Quote of the Day | 0822
around that time, Bill Gates uttered one of the smartest things he has ever said: “The future of search is verbs.” But he said it at a private dinner and it never spread.
To me, the meaning was clear: when people search, they aren’t just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something.
Esther Dyson, ‘The Future of Internet Search’
[x]#7743 fan zondag 22 augustus 2010 @ 11:06:00
