Quote of the Day | 0921
Here are the Huffington Post’s “principles”:
- Take an original story available on the internet, preferably outside a paywall.
- Match the subject of the story against a traffic analysis of what readers like on your superblog.
- Process the story according a compression ratio of 15% to 30% (sometimes more); stay as much as possible within an elastic interpretation of “fair use”.
- The result of your editorial meat-processing must absolutely be a self-sufficient entity.
- Always quote and link generously; your fairness and integrity must be unquestionable; linking is no big deal since no one will actually click and go to the original source (your treatment should be designed to prevent going back to the original content).
- You get it: the reader has to stay in the environment of the Huffington Post, in which he will comment, babble profusely, (I spotted a 12,000 comments on a copyright free video); he will Facebook-share the “piece”, creating further reverberation the HuffPo machine will sell to is advertisers. Comprende?
Frédéric Fuilloux, ‘Aggregators: the good ones vs. the looters’
[x]#7835 fan dinsdag 21 september 2010 @ 10:27:40
