CliChe | 40
Brand Che: Revolutionary as Marketer’s Dream. A book review in the New York Times.
Plus: Chapter 1 of this book Che’s Afterlife; The Legacy of an Image.
How did this frozen millisecond become so powerful? How was it filled with meaning and then repeatedly emptied and refilled again with new meanings? How was it transformed into a universally recognized and bitterly contested icon? What does its popularity say about the society that created it?
One simple answer is that it’s a sexy photo of a sexy guy. […]
[x]#5812 fan woensdag 22 april 2009 @ 18:05:59
